Social media marketing can be beneficial for a business because if it’s done correctly it can increase brand awareness by increasing the visibility of the brand, allow more inbound traffic, provide better customer satisfaction and improve brand loyalty by developing lasting relationships with the audience. Insights can support a business marketing campaign by helping it evolve. Marketing insights are how the human mind see your product. Marketing insights allow a company to see why their target audience thinks about their product in the way they do, behave as they behave and feel what they feel. Understanding marketing insights allows a company to know the real needs of their clients and their desired approach.

Pinterest is social site that is used for promotional purposes. People are able to pin things they like to a virtual board to create an idea. The pins people apply to their virtual boards link to websites which is great for driving traffic and sales. Ways to use Pinterest for marketing is to create boards with keywords in the title, use the description to spread ideas, be creative with pins, and build collaborative boards. Pinterest allows a company to show its brands personality by creating pins with company culture. The company culture could be the employee of the month or show tips on how the company celebrates diversity. The social site also allows companies to show market their upcoming events and interact with its users.

Pinterest insights allow a company to to see what their potential and existing customers are interested in. The audience selection insight allows the business to see how many people have viewed and engaged with the pins on the social site. Piniterest also allows you to break down your demographic audience. The social site allows you to see the age, gender, location, and device of the users that come view your page. These tools are useful to users to because they will convert more browsers into buyers.

References

Antevenio. (2018, May 10). What’s an Insight? Marketing definitions. Retrieved December 3, 2019, from https://www.antevenio.com/usa/whats-an-insight-marketing-definitions/.

Author, G. (n.d.). How Pinterest Marketing Can Benefit Your Social Media Strategy. Retrieved December 3, 2019, from https://wave.video/blog/pinterest-marketing-for-social-strategy/.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.